Collection: Naturally Rugged

Naturally Rugged was established in 1987 and built a reputation as a company recognized nationwide for its exceptional line of clothing, customer service and consumer satisfaction.

Brother and sister team, Jeff Broughton and Tammy Quantrell, liked the product so much that when the opportunity became available they purchased the company in 2013 and will keep the tradition alive. They are owners of an existing family business, Kennedy's Flags and Specialty Sewing.  Proud suppliers of wind products of exceptional quality, they will be bringing their expertise and family values to the Naturally Rugged products to ensure that they continue to produce comfortable and durable garment dyed, cotton clothing for casual, travel and adventure wear.

It is their mission to meet the needs of their customers, keep the pricing competitive and deliver quality that is second to none.

All of our products are produced in our factory in Erin, Ontario to ensure we achieve the greatest quality.  We use two types of 100% cotton fabrics and carefully dye each garment with our unique dying process.  Once you browse our catalogue, you will be delighted to find that our lines are a favourite wardrobe must-have for both men and women.

Rugged Wear is made from an 8oz cotton with a brushed fleece lining and each item is pre-shrunk to be durable and soft, yet sturdy.  The carefully applied dye gives us our unique weathered look and broken in appearance that only gets better with time.